Maurice Williams - Deputy A.D. for Strategic Communications (FB) - Staff Directory (2024)

Director of Athletics Dr. Louis “Skip” Perkins announced the appointment of Maurice Williams as the Deputy Athletic Director for Strategic Communications at North Carolina Central University in June of 2024.

“We are excited to have Maurice step into a key role in our athletics department,” said Dr. Perkins. “He comes to NCCU with a wealth of strategic communication experience with Historically Black Colleges and Universities [HBCUs], the Mid-Eastern Athletic Conference [MEAC], NCAA Division I athletics and the state of North Carolina that will be key in promoting our programs.”

Williams will oversee the strategic communications office at NCCU and serve as the primary contact for football.

“I would like to thank Dr. Perkins, Deputy AD for Internal Affairs Dr. Kendra Greene and Chief Brand Officer Stephen Fusi for the opportunity to join the staff at North Carolina Central University,” said Williams. “I look forward to the challenge of filling a position previously held by a mentor of mine, working closely with a very successful NCCU football program and highlighting and publicizing all of our teams and student-athletes.”

Williams most recently served as an Associate Athletic Director for Sports Media at Jackson State University in a remote consultant role while working towards a doctoral degree at Clemson University. He was the primary contact for the Tigers’ football and men’s basketball programs.

While working towards an Educational Leadership, Ph.D., in Higher Education at Clemson for the past three years, Williams has also served as a communications assistant with the Tigers, working with the students and graduate assistants while assisting with all home events.

Previously, Williams spent two and a half years as the Assistant Commissioner for Media Relations at the Mid-Eastern Athletic Conference (MEAC) from 2019-2021, which NCCU is a member institution. He was the conference’s primary contact for football, men’s basketball, softball and men’s golf.

Williams joined the league office after serving as the Assistant Director of Media Relations at the University of Tennessee for two years (2017-2019). He was the Vols’ primary contact for softball and secondary contact for football.

Williams spent 10 years as the Director of Sports Information at Hampton University. He handled the day-to-day operations of the office, on top of serving as the primary media contact for football, men’s basketball, softball, and men’s and women’s golf.

In addition, Williams served as the sport administrator for golf, tennis, softballand assistant professor in the Health, Recreation, and Physical Education department.

Under Williams’ direction, the Office of Sports Information was responsible for the maintenance of the official athletics website, HamptonPirates.com, as well as the creation and editing of such athletics-related publications as media guides, gameday programs (for football), and record books. In addition, all press conferences and interviews with student-athletes, coaches, and staff members were coordinated through the Office of Sports Information.

The athletics website received two redesigns during Williams’ tenure at Hampton, and Williams was instrumental in creating and increasing the Hampton University Department of Athletics’ presence on social media with the creation of a YouTube and Facebook page, as well as Twitter pages for the overall department and the football, volleyball, men’s and women’s basketball, track & field, and softball programs.

Williams was also responsible for maintaining accurate and up-to-date records for 17 NCAA Div. I athletic programs, as well as co-ed sailing, and he was responsible for in-game statistics and press box operations for all home athletic contests – particularly football, basketball, and softball.

Williams currently holds memberships in the College Sports Directors of America (CoSIDA) and the Black College Sports Information Directors of America (BCSIDA). At CoSIDA, Williams has served on the Committee-on-Committees Committee, the Scholarships Committee, the Academic All-Americans Committee and vice-chair of the Diversity and Inclusion Committee.

He was featured in the Feb. 2011 issue of CoSIDA Digest, and Williams was also the 2012 recipient of the CoSIDA Rising Star Award and a 2016 recipient of the CoSIDA President's Award.

During Williams’ tenure at Hampton, the Department of Athletics boasted over 50 All-Americans, more than 20 football players signing on with NFL teams, and more than 30 Arthur Ashe Jr. Sports Scholars – including the 2008 Arthur Ashe Jr. Male Sports Scholar of the Year (Marcus Dixon, football).

As the sport administrator for golf, tennis and softball, Williams managed the programs budget and assisted head coach Dennis Nelson with other facets of the golf program – including, but not limited to, the implementation of program rules and policies and enabling direction of both the men’s and women’s teams.

Williams also taught college courses, presenting lectures on health, race and gender, physical education administration, and principles in physical education. Students in Williams’ classes learned about a variety of topics, including stress management, sexuality, chronic disease, psycho-social health, nutrition, alcohol use, and physical activity.

From January 2012 until December 2013, Williams also served as a Special Assistant to the Director of Athletics, assisting with scheduling and travel for the football program, while also assisting the Director of Athletics in other matters as needed.

Prior to coming to Hampton, Williams was the Director of Sports Information at Div. II Shaw University in Raleigh, N.C. He was the primary media contact for all 13 of Shaw’s varsity sports, and he was responsible for the creation and maintenance of content for Shaw’s athletics website, as well as other publications such as media guides, game notes, gameday programs, posters, and schedule cards.

A 2005 graduate of Livingstone College in Salisbury, North Carolina, Williams got his start in sports information as an undergrad. There, he assisted with the day-to-day operations for volleyball, football, men’s and women’s basketball, and softball, and Williams also supervised gameday management and produced gameday programs and record books.

In addition to a bachelor’s degree in English from Livingstone, Williams also holds two master’s degrees: one in Education from Old Dominion University (2011) and one in Sport Administration from Hampton (2014).

Williams is a native of Allendale, South Carolina.